William-L

Website – longshots.com.au

Facebook – facebook.com/LongshotsPhoto

BIO

Hon LM AIPP, M.Photog V, L.APP, MNZIPP, FBIPP, FRPS,
Ilford Master, Eizo Ambassador, Lowepro Ambassador
Member of AIPP, RPS, BIPP, and the United Nations International Photographic Council.
AIPP Australian Commercial Photographer of the Year – 2013
QLD AIPP Queensland Commercial Photographer of the Year – 2014, 2013, 2011, 2009, 2006, 2002, 1995
BIPP British Portrait Photographer of the Year
AIPP Australian Illustrative Photographer of the Year
QLD AIPP Queensland Professional Photographer of the Year
QLD AIPP Queensland Portrait Photographer of the Year
QLD AIPP Queensland Illustrative Photographer of the Year

 

Multi award winning Photographer, Speaker, Mentor and Educator; William Long is arguably one of Australia’s most reputable, successful and technically diverse professional photographers. In addition to winning numerous national and international professional awards across multiple photographic categories, William has been recognised for his excellence in Photography with Fellowships from the British Institute of Professional Photography (BIPP) and the Royal Photographic Society (RPS). In 2014, William was also the recipient of a rare Honorary Life Membership from the Australian Institute of Professional Photography (AIPP), in recognition of his outstanding professionalism and voluntary work in the Photographic Industry. He is also a recipient of the coveted Quadruple Gold Bar – AIPP Master of Photography.

 

Class Description:

11:00 MON 8th AUG – 

Developing your photographic style, preparing for business, preparing to win

The business of photography, what you shouldn’t miss and what you should.    Being prepared with your cameras is just the beginning, learning how to build the foundations of your business right from the start.  Remembering that life is a balance, how to maintain that balance, how to stay fit for business and fit for life

I’ll be offering help on how to turn your photographic dream into the reality of a long term successful business.  And then how to plan to survive in that business.  Why diversification in order to be unique is essential.
Photo Competitions.  Marketing and raising your profile by identifying the right photographic competitions to enter.  Identifying the do’s and don’ts when entering a competition; and showing you the best approach to gain a win.  How to utilise and publicise your success to your target market.
Copyright and Licensing– an outline as to why it’s important, and what it can do for you, and what mistakes to avoid.   I’ll be explaining the difference between copyright and licensing.

 

DAM it !!  What is your most important tool, other than you camera equipment ?  How often have we all read the horror story of “my hard drive has failed”?
Oh no !  Where are my files  ?  What to do to avoid the stress and tears.  Real world advice on how protect yourself from disasters.   Digital Asset Management  = DAM
18 years as a Professional Ballet Dancer, 5 years involvement as an Arts Marketing Manager, Publicist, and Arts Producer, and over 40 years selling my photographic products. 24 years exclusively relying on my photographic income.   A total of 44 years of professional working experience, has given me a variation of real world experience.  I encourage you to come along to The Baby Summit 2016 to hear what I can offer.

 

1:30 SAT 6th AUG & 3:30 SUN 7th AUG – Colour Management with Steven Hamilton